Total 'Social' Telecom

O2 have just released some research showing that Social enterprises are embracing social media and succeeding because of it according to new research from O2.

My immediate reaction was that social enterprises are bound to embrace social media, but checking out the definition shows it to be a bit more complex than that - but I still can't work out if Total Telecom really counts as a social enterprise...

Anyway details aside, hopefully we can still benefit from the 15% uplift in sales through our social media activity!

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More Breakfast Please

The first outing of Breakfast with Total Telecom was a great success with almost 50 people gathering at 76 Portland Place for a focussed meeting on Cloud Services for Enterprise. View photo's from the event below...

Breakfast with Total Telecom, a set on Flickr.

The next event is The Content Battle on the 19 May 2011. Find out more

Roll-up, roll-up, get your iPad 2

With tills at Apple's flagship U.K. store on Regent Street in London due to start ringing very soon with iPad 2 sales, we thought it appropriate to bring you our very own pictures of thronging masses of fanboys eagerly waiting to get their hands on a shiny new tablet.

The owner of this somewhat weary smile informed one of our intrepid team that he had been waiting in line since 4pm on Thursday afternoon. Just a small metal barrier separates this man from his dignity.

The queue stretches right around the corner onto Hanover Street and off into the distance, seemingly forever. The non-believers at the back of the line probably don't even like Apple products.

NSN Sponsor iPad App

We're really excited to have Nokia Siemens Networks as the launch sponsor for the new Total Telecom+ iPad app.

Numbers of users aren't huge yet, but growing rapidly and the feedback from happy readers is great.

If you can get your hands on an iPad, check out the App - search Total Telecom or visit the App Store for more information.

Total Telecom+ is truly becoming a monthly analysis product for today's telecom professionals with more than 14,000 monthly users across Digital Edition, PDF, and now iPad!

Find out more about the March issue with our exclusive telecom Brand Finance ranking here.

Everything Everywhere or Orange somewhere?

Brand Republic reports that Everything Everywhere has set out it's brand strategies for Orange and T-Mobile.

Interestingly it's all about differentiating the brand and what they stand for. So having spent years turning everything Orange, France Telecom forms a JV with DT, creating a new brand and then sets about differentiating the Orange brand from T-Mobile.

I can't help feeling this has echos of large professional services firms a few years ago seperating their auditing and consultancy businesses and then launching consultancy arms of their audit business.

Hopefully the eventual result will be more successful than the infamous 'Monday' saga, but since the company newsroom currently has two consecutive posts proclaiming differnt stores to be the first high street store branded Everything Everywhere, you can't help questioning the likely success...

Appy to be reading Total Telecom+

We've just launched our monthly analytical title, Total Telecom+, on the iPad and we're getting great response from people who think it looks good and are really enjoying the reading environment. If expressions of excitement turn into readers we will soon add a great number of readers to the 14,000-plus people who already download TT+ as digital page turner or PDF.

If you've yet to try the iPad experience, beg, borrow or steal to get your hands on one - it's no doubt one of the reasons why Apple have just entered this years Telecoms 500 at number 15!

To try Total Telecom+ on the iPad, search Total Telecom on the App store of visit our information page.