So the mobile giant has reported good first-half financials, not least in view of the 48% rise in overall group mobile data revenues by 48.5% to GBP1 billion. The results even managed to impress the analysts, including noted industry sceptic Dean Bubley from Disruptive Analysis. But after picking the results apart he concludes that most of the data revenue must have come from laptops and BlackBerry usage: ie data pipe revenue has grown while revenue from "content" has actually fallen.
Cyrus Mewawalla from WesthallCapital waxed lyrical about the results, meanwhile, and said Arun Sarin has managed to drop the emphasis on mobile in favour of "converged services".
"Vodafone now ranks along side Telefonica as one of the few European large cap telco growth stories," he comments.