Tuesday, 10 June 2008

6 million iPhones sold

Well, needless to say by now, Steve Jobs did indeed unveil the 3G version of the iPhone at the Worldwide Developers Conference 2008 yesterday.

And Total Telecom was right there covering that announcement ("right there" as in, glued to a computer screen in London, just waiting to bring you the latest from San Fran), so check out the site for more info.

In the meantime, here's a bit more from the event.

As we suggested yesterday, Jobs revealed that Apple sold 6 million iPhones globally in the past year since launch. Officially the handset is available in six markets, although Jobs made reference to the fact that there are iPhone users in many other countries, using a graphic to demonstrate the migration paths of the handset.

That graphic gave rise to my favourite quote from Macworld, which provided brilliant up-to-the-minute coverage of Jobs' speech last night: "The iPhone is apparently taking over the world, or at least winning at Risk."

Jobs also addressed the cost issue. Prior to revealing that the 3G iPhone would be priced at $199 and $299 for 8GB and 16GB versions respectively, the Apple CEO told the audience that 56% of people who didn't buy iPhones said that was because it was too expensive.

Time will tell whether the lower price drives take-up. Analysts are already predicting that as a result of the cost-cut, Apple is well on course to meet its 10 million target for this year. And Piper Jaffray analyst Gene Munster told Dow Jones Newswires: "We're much more comfortable now projecting Apple will sell 45 million next year."

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