Tuesday, 15 March 2011
Everything Everywhere or Orange somewhere?
Brand Republic reports that Everything Everywhere has set out it's brand strategies for Orange and T-Mobile.
Interestingly it's all about differentiating the brand and what they stand for. So having spent years turning everything Orange, France Telecom forms a JV with DT, creating a new brand and then sets about differentiating the Orange brand from T-Mobile.
I can't help feeling this has echos of large professional services firms a few years ago seperating their auditing and consultancy businesses and then launching consultancy arms of their audit business.