Entry deadline for the 2011 World Communication Awards is 1 July 2011, so now is the time to take tips from those who know...
David Molony - chair of the judges 2010 - said
"The judges look for the entries that get their attention right from the start and are written with clear conviction. It is important to be economical and clear about what it is exactly that you believe your company or product does better than anyone else's. Keep statements short and always follow up with an example or data to support it. Customer testimonials are key, but it is vital to present the case first."
Hear more of David's words of wisdom, watch his video interview.
Find out how to enter at www.worldcommsawards.com