The big Idea in India
On Monday night Idea Cellular from India picked up the first award of the night at the 2011 World Communication Awards (#WCA2011).
CMO Sashi Shankar collected the trophy for Best Brand Campaign from PCCW Global CEO Marc Halbfinger in front of a packed house of truly global telecom professionals. Despite other strong entries from Tata Communications and Bharti Airtel, Idea remained the only Indian winner of the night.
Post event, clearly their press team demonstrated their part in making them such a strong brand by generating widespread coverage of their success, including these stories below:
BUSINESS STANDARD: Idea wins 'Best Brand Campaign' at World Communication Awards 2011
BUSINESS REVIEW INDIA: Idea bags 'Best Brand Campaign' award in London
RADIO & MUSIC: Idea wins 'Best Brand Campaign' at the prestigious World Communication Awards 2011
BEST MEDIA INFO: Idea wins ‘Best Brand Campaign’ at World Communication Awards