This research is pretty clear cut, these are the most valuable brands, but are they the best? To get this answer, we need to include other more qualitative factors, reflecting how the industry thinks and feels about brands, and this is the role of Best Brand category at the World Vendor Awards #WVA2012, where the winner is determined by the votes of the industry.
In 2011 Ericsson were triumphant at the awards, beating off stiff competition from the likes of Alcatel-Lucent, Cisco, Juniper Networks (winner of the Best Brand Campaign category in 2010), and ZTE, and reflecting that you don't need to have the most valuable brand to be the industries Best Brand.
Since then, Ericsson have climbed the rankings from number three to number two most valuable brand, so will this help them win again in 2012, or will the competition be too fierce for them? Only you can determine this, by casting your vote for the Best Brand category for the 2012 World Vendor Awards.
This year 20 great telecom hardware vendor brands are currently in the running, so vote today to help determine who will be on the final shortlist, to be published at the end of April. Those in the running are:
- Juniper Networks
- Nokia Siemens Networks