Wednesday, 5 September 2012

Did you have cake? #Skype


Last week Skype celebrated it's 9th Birthday. It was described by commentator Andy Abramson as the "the single most disruptive service ever to hit the telecommunications world" but what next for Skype now it's part of the Microsoft juggernaut?

A recent article from Gigaom speculates on some of the features and places we might see Skype appearing, but for a more focused discussion you might want to join in the discussion with @totaltelecom during our Disruption Eruption conference in November. Here you'll meet representatives of all kinds of OTT players, including a keynote from Andreas Bernstrom, Chief Executive at Rebtel, who are arguably Skype's biggest rival.

Historically of course VoIP services like Skype have run via desktop computers, but the move to enabling them over any device is front of mind. Tony Bates, president of the Skype Division of Microsoft spoke to USA Today and said addressing people adopting BYOD was their number one priority.

This is therefore an interesting fit with an increasing number of mobile operators who are seeking to improve their user experience by using Wi-Fi for competitive advantage. Indeed The New York Times recently wrote an article on the lessons from the London Olympics, highlighting the Benefits of Free Wi-Fi and this will no doubt be a subject for the Customer Experience Summit that Total Telecom are organising on the 14 November 2012.

Total Telecom World - the Disruption Eruption conference, takes place in London on the 13th November 2012. It is followed by a one day focused Customer Experience Summit on the 14 November. On the evening of the 13th November, you are invited to join up to 600 of the most senior executives from the telecom industry at the 14th annual World Communication Awards.

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