For the most part, users of telecoms services are not looking for anything ground-breaking in their interactions with their service provider; they just want some good, old-fashioned customer care.
But providing what seems so simple to the customer is often a complex process for the operator. As our feature on p.8 shows, telcos have a wealth of tools and data at their disposal capable of telling them where their customers are in the network and what they are trying to achieve, thereby enabling them proactively to solve any problems and to create innovative services and pricing models. over small populations. Read more of Mary Lennighan's leader...
- Business: We talk to EE's Mansoor Hanif about the telco's LTE strategy.
- Technology: Telcos must take advantage of what they know about customers.
- Geography: Four’s a Crowd: Consolidation on the cards in Sweden and Denmark as mobile operators compete over small populations.
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Don't forget to check out previous issues of Total Telecom+ in the archive:
May: Selection Box - People are increasingly looking for choice without having to go too far to find it
[cloud services, Myanmar, Ooredoo]
April: Contentment - IPTV operators take different approaches to keeping their customers happy
[TV, Wholesale, AT&T, IPTV, Asia-Pac]
March: Face Time - Telecoms operators, vendors and OS providers are all seeking recognition from consumers [Brands, 4G, Spain]
February: Fresh Thinking - A new-look Total Telecom+ launches as Europe’s mobile operators get serious about LTE [LTE, o2, North America]