Mobile World Congress began with a bang on Monday as EU telecoms commissioner Viviane Reding on Monday briefed journalists on her plans to bring down the cost of mobile data roaming in Europe. Surrounded by a crowd of reporters on the sidelines of a GSM Association press conference, Reding urged mobile operators to lower wholesale data roaming tariffs.
"I want clear and measurable benchmarks that all European GSM members should reach by July 1st this year," Reding said. "On 1st July I will take stock of what exisits and put the existing prices on a website."
Reding will first tackle the mature SMS market. "We have to come down to the home price plus the very small marginal cost," operators pay for roaming on other networks, she insisted.
The commissioner will also look at the younger data download space, but insisted that "regulations should not interfere too much with its development."
More later on Total Telecom´s dedicated news service from Mobile World Congress.