With the exception of a couple of isolated cases, Europe will not see rapid growth in mobile TV until 2009, Informa Telecoms & Media confidently predicted on Wednesday. They're probably onto a winner with that one, given that there are only 6 weeks remaining in 2008.
The analyst firm forecasts that mobile TV will generate revenues of $1.5 billion worldwide in 2008, rising to $10 billion-plus in 2013. In the next two years revenue growth will come from Japan and Korea, with the rest of the world catching up by 2010-2011. The U.S. will remain a laggard, due to confusion over standards.
As it stands, the bulk of mobile TV revenues come from subscriptions, although Informa sees a trend towards advertising-funded services, predicting that ad revenues will account for close to half the total by 2013.