I happened to be in a Vodafone shop earlier today, and I couldn't help overhearing - because I was stood right next to him - someone enquiring as to when he could get his hands on an Apple handset.
Despite announcing in September with no small amount of fanfare that it will be selling the iPhone from January, Vodafone's in-store sales reps weren't able to say when the all-powerful device will physically hit the shelves.
Not because they didn't know the due launch date, but because of demand.
They explained that some 70,000 people have registered their interest in the iPhone online and they will be the first to know when it goes on sale.
"Then it'll be offered to existing customers, then to new customers, then it'll go in the shop, " said one member of staff, who joked, "then to the staff last."
They weren't even sure if the iPhone will be available in store before the end of January.
Incidentally, I was in the Vodafone shop to pick up the operator's first 360 device, the H1. A controversial choice given the LiMo operating system has got to tempt people away from the likes of Apple, Android and Windows, as well as convince app developers that it's a worthwhile investment.
I will let you know how I get on with it. Needless to say, if you don't see lots of angry, rant-ridden posts on here then it's a good thing.