|Image Credit Graur Codrin|
It is of course a popular view that few would argue with, but it is not necessarily an unassailable position. Certainly Gerd Leonhard of The Futures Agency feels strongly enough to dedicate part of his Total Telecom World presentation to the theme "What are the opportunities for making money around content?", but actually the answer could lie closer to home.
Indeed it sounds as though ex Cisco executive Alon Maor has found the solution at the bottom of his bed! His company Qwilt is reported by Forbes to have a solution that shares the wealth along the value chain of carriers, CDN's and content providers, whilst all the time enabling consumers to enjoy a better service from their favourite sites, such as Hulu and YouTube.
So will it work and will it get beyond the trial stage? Who knows. Let's sleep on it.