The #smartphone myth?

Gartner has reported that Smartphone sales continue to rocket (Total Telecom+ Sept 2011) with a rise of 74% year-on-year, and this clearly adds credence to the assertion of SK Telecom that free smartphone apps may place a threat to IMS based services offered by mobile carriers - see Roy Rubenstein's article "Multi tasking"

However SMS Marketing company Tatango have put out the fancy infographic shown here

showing that the main use of such devices continues to be text messaging and photographs.

You may well argue that it's a tremendous success that social networking, gaming, and downloading apps have all been listed as uses of smartphones by consumers, but it will be interesting to see how things pan-out as operators move away from diets of all you can eat bandwidth.

It will be interesting to hear from people like Alex Musil of Shazam and Marc Anné (VP Customer Insight & Advocacy) of Orange Business Services at Total Telecom World as they talk about some of the issues surrounding this subject as well as Olivier Baujard – CTO – Deutsche Telekom Group whose keynote presentation is entitled The Smartphone Challenge

The #socialmedia impact

As the telecom sector is such a huge user of social media and vital to everyone else's use, these slides should be of great interest. There are an enourmous number of facts and figures here, but it's worth spending time to look through....

Social media around the world 2011

Some of these issues will be raised at Total Telecom World in November where Olivier Baujard, CTO of Deutsche Telekom Group is going to talk about the impact of Smartphones, and there will also be a panel discussion on Day 2 focusing on "is the future of social media a threat to telecom operators" featuring:

• Axel Haentjens – VP Marketing – Orange Business Services


• Alex Musil – EVP Product Marketing – Shazam


• Ashwin Jaiswal – Head - IT Business Consulting & Practice – Reliance Communications

To find out more about attending, download the brochure

Total 'Social' Telecom

O2 have just released some research showing that Social enterprises are embracing social media and succeeding because of it according to new research from O2.

My immediate reaction was that social enterprises are bound to embrace social media, but checking out the definition shows it to be a bit more complex than that - but I still can't work out if Total Telecom really counts as a social enterprise...

Anyway details aside, hopefully we can still benefit from the 15% uplift in sales through our social media activity!

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