It was quite an interesting exercise. 19 companies from 16 Asian countries, searching via Google for their main corporate Twitter account. And the results; one with more than 300,000 followers (@smartcares), one with no apparent corporate Twitter account (Roshan - although a huge number of Facebook fans), six with more than 100,000 followers, and 4 with less than 1,000 followers.
Some you'd expect to have less presence, @pacnet for example won't have a following from the general public, but it's very interesting to see the contrast between those with huge followings and those that have only a relatively small presence - and it doesn't necessarily reflect the number of subscribers, for example Smart have over 54 million subscribers, compared to Etisalat's 6.3 million, but have only 25% more Twitter followers.
It will be interesting to see if there is any correlation between Twitter followers, and the number of votes their CEO's generate for the Asia Communication Awards....
