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Showing posts with label RIM. Show all posts
Showing posts with label RIM. Show all posts

Headlines: 7 #Telecom Stories You Shouldn't Miss


Here's the headlines popular last week on Total Telecom:

Samsung dominates device space in 2012, ZTE's share slips
http://www.totaltele.com/view.aspx?ID=479011&mail=939

Bidding begins in UK LTE auction
http://www.totaltele.com/view.aspx?ID=478939

Portuguese telecoms merger gets green light from directors
http://www.totaltele.com/view.aspx?ID=478919

Telecoms operators must invest in broadband infrastructure - Kroes
http://www.totaltele.com/view.aspx?ID=478938

Nokia swings to profit in Q4, but concerns remain
http://www.totaltele.com/view.aspx?ID=478983

Cisco offers $475 million for mobile network manager
http://www.totaltele.com/view.aspx?ID=478952

Lenovo eyes possible RIM acquisition
http://www.totaltele.com/view.aspx?ID=478994

Monday #Telecom Headlines

The latest headlines from +Total Telecom to start your week:

France Telecom reaffirms interest in growing West Africa footprint
http://www.totaltele.com/view.aspx?ID=478732&mail=929

Vodafone's +BlackBerry users suffer outage
http://www.totaltele.com/view.aspx?ID=478731

Telefonica Digital makes first big Wayra investment
http://www.totaltele.com/view.aspx?C=0&ID=478726

Reporter's notebook: +International CES lacks spark
http://www.totaltele.com/view.aspx?C=0&ID=478721

+Deutsche Bank says tech IPOs could see slow start in 2013
http://www.totaltele.com/view.aspx?C=5&ID=478720

Most read stories currently on the website:

Fresh low-cost iPhone rumours predict 2H launch
http://www.totaltele.com/view.aspx?ID=478697

Buying out Vodafone from Verizon Wireless is feasible - Verizon CEO
http://www.totaltele.com/view.aspx?ID=478636

Catch up on the week:

Friday Review: No dice
http://www.totaltele.com/view.aspx?ID=478727


The Year of the Device

It's official, 2011 has been the year of the #device. Apple, Android, HTC, iPad, iPhone, iOS, even dare we say Nokia have all been prevalent buzz words amongst news stories this year, with the most read story of the year being "Rumour mill in overdrive pending iPad 2 launch"

So it's no surprise then that we've added some great analysis to the mix through Total Telecom+. So in case you've missed out during the year, check out the following issues:

October issue - Tablets: No cure-all

Mobile operators are looking to tablets as an area of future growth, but in the face of stiff competition they will need to prove they can add value for users.


November issue - Bring Your Own Device
Mobile operators show BYOD is on their agenda as enterprises deal with the risks associated with employee-owned tablets and smartphones.



December - January issue - Dangerous Duopoly

Vodafone keen to see more competition in the mobile OS space, but analysts and
handset makers believe the battle is already over.

and Augmented Reality: Real world view. Mobile operators are starting to find their feet in a new market segment, but the places in the value chain are still up for grabs.

These links are all to simple PDF downloads, but you can also read these on you mobile DEVICE (Android or iOS) or online

Of course there's no sign of device fever ending any time soon, so why not keep up to date by following Our Devices RSS feed

Why #marketing matters to #telecom

Why do we have a brand expert on the speaker list for Total Telecom World? Here's why. The speaker in question is David Haigh, CEO of Brand Finance, the company that compiles our annual Brand Ranking for the telecom industry


But there is a deeper reason than the simple partnership; brand and marketing has an incredible impact on the telecom industry, it impacts the value of the companies involved and dictates how credible their propositions to the market are.

No company demonstrates this more clearly than the current predicament now faced by the one-time untouchable brand of Research in Motion (RIM). Their plight has been well documented over the last few months, but is epitomised not by a telecom commentator, but by a marketeer, the acclaimed Mark Ritson writing in Marketing Week. His article "Nothing smart about RIM’s aimless strategy" demonstrates the perils for telecoms of ignoring marketing and brand.

For more brand / marketing stories on Total Telecom, use this search

To hear more from David Haigh, come to Total Telecom World www.totaltele.com/world