11 great #telecom video's from 2012

The Total Telecom video channel, Total TeleVision is stuffed full of fantastic interviews, so we've picked out 11 of the best, produced in 2012 that you really should watch.


Addressing the opportunities in Asia: Jim Clarke - Telstra Global

Building the trust of your customers: Don Peppers - Founding Partner, Peppers & Rogers Group

Europe has to change: Luigi Gambardella, Executive Board Chairman, ETNO

OTT is good for operators: Andreas Bernstrom is CEO of Rebtel

Telco's need to act more like internet companies - Ben Atherton, CEO, Samba Mobile

The regulatory climate in 2012 - Georg Serentschy, Chair 2012, BEREC

The switch is on - are you keeping up: Steve Gleave - VP Marketing, Metaswitch

The Top 500 Telecom Brands - David Haigh, Brand Finance

Video is everything: Storing & distributing content Lucy Dimes of Alcatel-Lucent

What do 'you' mean by customer experience - Johan Langer of Ericsson spoke to Brian Dolby at Total Telecom World

Why is Zain Jordan the "Best Place to Work" - Ahmad Al Hanandeh - CEO

Customer experience management. What is it exactly?

Everyone is talking about customer experience management or #CEM, but what do they mean? We've put together an eBook to support our forthcoming Customer Experience Summit, which offers some insight. 

In this downloadable publication you'll hear from: 

• Steven Walden - Beyond Philosophy
• Olivier Milcent - Momac
• Stuart Brown - Teleware

You can also read white paper contributions from Analysys Mason and Frost & Sullivan.

The latter is reproduced with the kind permission of its sponsor, Lavastrom Analytics, and poses the question of "Why aren't your customers happy"?

Finally, you'll hear from our own By Mary Lennighan with her article Keeping It real, originally published earlier this year.

If all this wets your appetite for more on #CEM, then you should really come along to the Total Telecom Customer Experience Summit on the 14 November.

At this event you'll hear from a range of experts on the subject, including:

Strategic Partne

• Director, Customer Experience - Telefónica Europe
• Senior Director for Customer Value Management - Du
• Director, Customer Experience - EE
• Chief Network Officer - Tata Communications
• Chief Officer Customer Services Operations - Ufone GSM
• Managing Director, Global Telecom Markets (GTM) - BT Wholesale

Book by the 26 October for the best delegate price!