Download: Presentation by Daniel Sjoberg of Level 3 on whether carriers should buy, build or resell content in order to see ROI

Daniel Sjoberg, Regional CMO EMEA at Level 3, spoke at last year's Carriers World on the topic of content, and whether or not carriers should buy, build or resell in order to see ROI.

This presentation looks at key topics including:

• How carriers can capitalise in content
• The different options that are available to a carrier
• How carriers should go about choosing a partner CDN
• How the content strategy differs depending on the intended customers

If understanding the role of content for carrier ROI is important to your business then make sure you download a copy of the presentation slides today.

The slides include statistics on fixed network traffic from 2012 to 2017; key drivers like adding new consumer services, reducing network cost, and adding new enterprise services; CDN market breakdown and much more.

Get your copy here.

For more information on this topic, check out Carriers World 2014. 

39 Reasons to Read April Total Telecom+

The latest issue of Total Telecom+ is out, providing insightful analysis for the global communications industry.


In this issue you will find issues including: 
+ Spectrum policy: Harmony in the band; 
+ European regulation: Roam rule; 
+ Content strategies: TV anywhere

As well as Mary Lennighans leader, TV Times, Timeline, and Prime Numbers.

Oh, and if you haven't counted 39 reasons yet to read this issue, then that's the great companies featured in this issue - 39 of them in the main articles!

Total Telecom+ is a fully digital publication, available for free on Android or iOS device, as a simple PDF, or as a digital page turner.

COMPANIES IN THIS ISSUE:

Alcatel-Lucent; Amazon; Analysys Mason; Apple; BSkyB; BT Vision; Check Point; Chunghwa Telecom; Cisco; Deutsche Telekom; Ericsson; Facebook; Fortinet; Gartner; Globecomm; Greenwich Consulting; GSM Association; IBM; iDate; Informa; Juniper Networks; Lovefilm; Netflix; Orange; Ovum; QuickPlay; Shazam; Strategy Analytics; Syniverse; TDG; Telekom Austria; TeliaSonera; Tellabs; T-Mobile USA; Twitter; Virgin Media; Vodafone Group; Zeebox; ZTE

Accompanying this issue: Tellabs Insight 

Driving Mobile Backhaul in Latin America

Top Telecom Vendors: Awards Shortlist Published #WVA2012

The shortlist for the World Vendor Awards 2012 is out and includes not only most of the big players, such as Alcatel-Lucent, Ericsson, and ZTE, but also a strong showing from smaller players and some more unusual names. One that stands out is Sage who we would recognise for their accounting software, but would not traditionally think of as a telecom vendor.

The list of 44 companies that have made the shortlist is on the website www.worldvendorawards.com plus there is still an opportunity for more companies to join the finalists as the voting has begun in the two industry voted categories: Best Brand and CEO of the Year.

Candidates in the voted categories have been nominated by the industry, World Vendor Awards judges and editors of Total Telecom, so make sure your favourites are in with a chance and VOTE TODAY!

The CEO's in the running are:

• Ben Verwaayen: Alcatel-Lucent
• Charlie Vogt: GENBAND
• Cui Liangjun: ZTE
• Gary Smith: Ciena
• Hannes van Rensburg: Fundamo
• Hans Vestberg: Ericsson
• Jean-Yves Leclerc: Ipanema Technologies
• Jeff Gordon: Syniverse
• Karl Thedéen: Transmode
• Kevin Freij: MYMobileSecurity Ltd
• Mike Frayne: VOSS Solutions
• Mohan Kumar: Plintron Technologies
• Rajeev Suri: Nokia Siemens Networks
• Ren Zhengfei: Huawei
• Thomas R. Stanton: ADTRAN, Inc.
• Vivek Ragavan: Actelis Networks

Whilst the Best Brand contenders are: Alcatel-Lucent, Amdocs, Ciena, Cisco, Corning, Ericsson, Harris, HP, Huawei, Juniper Networks, Motorola, NEC, NetCracker, Nokia Siemens Networks, Openwave, Qualcomm, Syniverse, Telcordia, Tellabs, ZTE.

The shortlist for the two voted categories will be announced after voting closes on the 23 March 2012, so don't miss out, CAST YOUR VOTE

DIY, BYOD, the new corporate strategy?

So whose phone do you use? Your employers or your own? In this months Total Telecom+, Nick Wood talks about the growing trend to Bring Your Own Device (BYOD)

Amongst the conclusions is a quote from Gartner vice president Nick Jones. “BYO is a principle that most organisations will adopt and organisations must prepare for this change.” If he's right then operators really need to jump on board to realise the opportunity to generate revenues from ‘bring your own device’

You can read Nick's article and others from this issue on your iOS or Android device, as an online page turning digital issue (see flip image below) or download as a PDF. Find out more here.


Every issue of Total Telecom+ is full of the latest analysis of the stories behind the news, so if you've missed any recent issues, check out our archive for recent issues including:


October: Device Strategies, Tablets
September: Content Strategies: Over-the-top content strategies
July/August: Self organising networks (SON)
and much more...
View the archive: www.totaltele.com/plus/archive

Warning - Beware of #Android's

There may be a sudden outbreak of Androids, or at least Android editions of Total Telecom+ which is now live in the Android Market.

This new route to access for Total Telecom+ joins the iPad App edition that already has already been downloaded by over 1,800 users.

If you have an iPad, iPhone or Android device, make sure you check out the Total Telecom+ App - we're sure you'll be delighted by the compelling reading, viewing and sharing experience.

The latest publication on the App is the 2011 edition of the Global 100 Operators guide. If you want the full dataset, this will be available shortly in excel format - contact Total Telecom for more information.

Total Telecom+ provides indepth analysis of the issues behind the news from the editiors of Total Telecom and selected contributiors. It is available for tablet devices, as an online page turner and to download as a PDF. Find out more about the latest edition (October) by clicking here. Content includes TABLETS, RISK MANAGEMENT, SATELLITES, NEXT-GENERATION NETWORKS as well as the Q4 edition of Tellabs Insight Magazine.

Duvet Days: is the #video solution under your Qwilt?

Image Credit Graur Codrin 

"I don't give a monkey's about your problems" was the quote from the audience at one of the Breakfast with Total Telecom events we hosted earlier in the year. He was of course referring to the economics of delivering content, a model that according to Michael Howard of Infonetics is "doomed to unprofitability" if it continues down the current path (see: Analyst Viewpoint).


It is of course a popular view that few would argue with, but it is not necessarily an unassailable position. Certainly Gerd Leonhard of The Futures Agency feels strongly enough to dedicate part of his Total Telecom World presentation to the theme "What are the opportunities for making money around content?", but actually the answer could lie closer to home.


Indeed it sounds as though ex Cisco executive Alon Maor has found the solution at the bottom of his bed! His company Qwilt is reported by Forbes to have a solution that  shares the wealth along the value chain of carriers, CDN's and content providers, whilst all the time enabling consumers to enjoy a better service from their favourite sites, such as Hulu and YouTube.


So will it work and will it get beyond the trial stage? Who knows. Let's sleep on it.