10 most read #telecom articles from last week

Here's what people were reading in their first week back at work, from the latest news by Total Telecom:

Huawei says 2014 revenue hit $46bn

DoCoMo tackles Tata on India stake sale

Android market share falls in Europe, US

T-Mo posts strong Q4 net adds, but is likely still behind Sprint

Global tablet market still stagnant - analysts

T-Mobile US to trial LTE on unlicensed spectrum

Nokia completes Panasonic base station buy

New year in telecoms, same old story

Verizon mulls AOL deal, but CEO says no to takeover

Bezeq appeals competition ruling

Get the latest news by email, register for free at www.totaltele.com/register or follow us on Twitter @totaltelecom

5 Most read News Articles of 2014 So Far

At the end of the first full week of 2014, it's interesting to note what the industry is reading on Total Telecom, so here's the five top stories of the year so far:

Vodafone lining up Tata Teleservices bid
http://www.totaltele.com/view.aspx?C=0&ID=484906

New era for Deutsche Telekom as Höttges becomes CEO
http://www.totaltele.com/view.aspx?C=0&ID=484894

Telefonica to table TIM Brasil takeover bid this month
http://www.totaltele.com/view.aspx?C=0&ID=484909

IMS core spending to creep up to $4bn by 2017
http://www.totaltele.com/view.aspx?C=0&ID=484912

AT&T offers T-Mobile customers $450 to switch
http://www.totaltele.com/view.aspx?C=0&ID=484910

To keep up with the latest content from Total Telecom, sign up for our Daily Newsletter or follow our page on LinkedIn

Everything Everywhere: telecom brand turmoil

Today Total Telecom publishes it's annual ranking of the top 50 operator brands (by value) in global telecommunications, and whilst Everything Everywhere doesn't feature as a brand, their influence is there for all to see.

This might be being a little unfair to EE as it is more of a case of Everything All-over-the-place as on one hand speculation mounts regarding the relative positioning of Orange and T-Mobile in the UK, whilst thousands of miles away, the actions of the Indian Supreme Court in calling re-auctioning of Mobile licences will hit some major international players, such as Telenor, Etisalat, and Vodafone - see this weeks Friday Review.

The top 50 global telecom operator brands includes numerous players engulfed in turmoil, so it will be interesting to see if this impacts their brand value when we report next year, in particular whether this is another factor in play amongst the top three, Vodafone, AT&T, and Verizon.

>> The Brand Ranking is published in February Total Telecom+ <<

Everything Everywhere or Orange somewhere?

Brand Republic reports that Everything Everywhere has set out it's brand strategies for Orange and T-Mobile.

Interestingly it's all about differentiating the brand and what they stand for. So having spent years turning everything Orange, France Telecom forms a JV with DT, creating a new brand and then sets about differentiating the Orange brand from T-Mobile.

I can't help feeling this has echos of large professional services firms a few years ago seperating their auditing and consultancy businesses and then launching consultancy arms of their audit business.

Hopefully the eventual result will be more successful than the infamous 'Monday' saga, but since the company newsroom currently has two consecutive posts proclaiming differnt stores to be the first high street store branded Everything Everywhere, you can't help questioning the likely success...